Flip Video

Pure Digital Technologies Introduces Flip Video Ultra Series to Canada, Raising the Bar for Simple Video Capture and Sharing

Today marks the Canadian launch of the Flip Video™ Ultra Series – a next-generation line of highly compact digital camcorders that make it easier than ever for on-the-go consumers to capture and share life’s moments on video.  Created by Pure Digital Technologies, the slim-sized camcorders provide unmatched simplicity and portability for capturing, editing, and sharing high quality video – anytime, anywhere.

Flip Video represents an entirely new category of camcorder that puts the power of video in the pockets of everyday consumers.  Elegant in their simplicity, Flip Video camcorders are the world's first with on-board software to enable editing, organizing, and seamless video uploading to YouTube, MySpace, and other video sharing sites.   The Flip Video Ultra Series, which quickly become the second-highest selling camcorder in the U.S. after just seven months in market, is the flagship line in Pure Digital’s popular Flip Video family of digital camcorders and the first to become available in Canada. 

“Flip Video Ultra’s sleek design makes it the camcorder of choice for people who want a stylish, high quality, take-anywhere camcorder to capture and share life’s moments,” said Pure Digital Chairperson and CEO Jonathan Kaplan.  “U.S. consumers have embraced Flip’s simplicity and convenience because it makes video incredibly fun for anyone.  We anticipate a similar response in Canada.”

Flip Video Ultra’s built-in software greatly expands the range of possibilities for users to enjoy and share their videos.  For the first time, even novice computer users can easily edit clips, create custom movies, and capture still frames from video.  The software also greatly simplifies video sharing by enabling one-click video emailing as well as uploading to popular video sharing sites. 

Available now at Wal-Mart and soon at other major Canadian electronics retailers for $159.99, Flip Video Ultra delivers stunning video and sound quality, even when played on large-screen TVs

Flip Video Ultra Features

The Flip Video Ultra Series incorporates a wide range of advanced features, including a 1.5 inch transflective, no-glare display screen for clear viewing in even the brightest sunlight, advanced video processing, and on-board memory (2 GB for 60-minutes of video capture). 

Additional features include:

• One-touch recording with 2x digital zoom
• Instant playback and delete
• High-speed video sharing from any PC or Mac
• One-click emailing of videos and video greeting cards
• Custom editing of movie mixes, with the option to set them to your own music
• Capture of still photos from video
• Built-in tripod mount
• Available immediately at Wal-Mart for $159.99 (MSRP) in black or green
• Convenient DVD processing option online via www.theflip.com
  for $19.99 (USD) with shipping anywhere in the world
• Available with English software.  French software planned for 2009